Balancing The Scale Using Free Classifieds to Tap a Global Market

May 10, 2021

"I do not regard advertising as entertainment or an art form, but as a medium of information". These are immortal words by David Ogilvy, considered by some as the Demigod of advertising. Advertising gives people the ability to create informative messages with a creative intent to draw as much attention to it as possible. The job of a copywriter was revered earlier as exclusive and as something that only a few people are qualified to perform. With the invention of free classifieds, that notion has been obliterated. Free classified ads are an online phenomenon now. People now have a choice between paying for advertising and not paying for it. People can advertise creatively online in order to get maximised views. The internet has facilitated this dramatic change in the industry.

Many websites in the online space allow people to advertise their products/services/offerings. Some charge to make it available to a specific customised audience, while others let users put up advertisements in the form of free classified ads and then promote that link wherever they want in order to get maximum hits. In such a case the user himself/herself becomes responsible for the success of the listing.

Balancing The Scale Using Free Classifieds to Tap a Global Market

The concept of free advertising has made the advertising industry change from within it. No longer do perspective purchasers of ad spaces have to rely on paid platforms like newspapers, magazines, television etc. to sell their products. That being said, the success in free advertising, to a very large extent, depends on how willing the seller is to promote his own listing through the mass plethora of promotional platforms out there. The most obvious choice would be that of the internet and within the internet there are so many places where one can easily promote. Free ads today have reduced the size of the advertising market. Without the option of free advertising, advertisers would be monopolists, charging whatever prices they would deem fit.

Free classifieds have given an individual seller/company/retailer the realistic option of customising their advertising budgets by creating a practical mix of paid as well as unpaid advertising methods. With the reach of the internet growing, especially in a country like India, it is important for various marketers to use it as a means of increasing penetration amongst the masses of their product. Because of extensive connect of the internet; a person can sell across borders to possible perspective buyers who they probably would not have been able reach in the normal, conventional methods of advertising. This benefit is what has prompted many sellers to switch to the internet to tap a global market rather than focussing on a local one. They make customised offerings to different markets as per their requirements, thus, creating new markets for themselves. So in a practical world, free classified ads are the right concoction of creativity and practicality that allows different people to be aware of different global offerings.

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Balancing The Scale Using Free Classifieds to Tap a Global Market

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