Classified Advertising- Features And Benefits
What is advertising? According to layman, it is any kind of interruption to his entertainment or some routine. As humans we come across multiple forms and manifestations of advertising in our daily life. Be it while reading the newspaper, watching television, listening to the radio, going out with family and friends to restaurant, travelling by trains, buses or any other public transport advertising has not left any stone upturned in using everything possible in our environment for showcasing creative work. Again when I say that advertising is there everywhere that means it has to be so unique that it attracts the attention of the viewer, conveys the message intended to be communicated, trickles the human senses which is then transformed into a buying behavioral action. Among st the various forms of advertising is it print advertising, broadcast, digital and online advertising, classified advertising remains one of the oldest forms ever.
Another feature that distinguishes classified advertising from traditional advertising is that the classified ads usually appear in columns of newspapers and they are devoid of any visual stimulation which means that the reader has to specifically look for relevant ads suiting his needs so that he comes across the concerned ad of his interest. Classified advertising appears in columns that segregated according to their type and genre. For example, business ads are placed in one category, matrimonial ads in another and service ads in a different category. Also these ads are charged according to the total number of lines, length and the publication in which they appear. Sometimes classified ads may be as short as one line and can contain the logo of the company. Classified advertising is often used by companies to recruit professionals and also to sell their services which contain the contact details of the company.
Apart from traditional print classified advertising another form of advertising that has now emerged in the recent years is online advertising. Online advertising is one of the most convenient and cost effective forms of advertising. It can be used by big or small companies in order to promote and sell their products and services online. Just like classified sections in print media, there are free classified sites that offer product placement and service placement in different categories. In online advertising the ads can carry visuals and colorful illustrations in order to glorify the advertised product or service. Also since there is a plethora of websites that need to keep generating some revenue for generating traffic and therefore they encourage free advertising on their websites which attracts revenue and profit for the business being advertised. These free online ads can be placed on websites such as release my ad.com, classifieds, economist.com which are some of the top sites usually recommended for online advertising. Sites such as are similar to eBay where customers can engage in buying and selling of commodities by displaying the product for sale.
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