Online Classifieds - a Boon For Small Businesses

Large firms allot millions of dollars each year for marketing, since marketing activities alone can make or break a company. Smaller companies don't have such exorbitant equity; let alone having so much of money for marketing activities. But as the digital age is progressing, small businesses are finding innovative ways to make their presence felt. They're resorting to online classifieds Sydney to advertise their products and believe it or not, a major portion of their customers are coming from such websites. As they say, where there's a will, there's a way; similarly, small firms have found a way to advertise without spending too much of money.

Though online classified advertising might have its drawbacks as compared to traditional forms of advertising, it has its own merits too. Today, a large chunk of audience has access to the internet and an average person spends half an hour on the internet. Internet penetration is rising at a steady path and will continue to do so as modern age progresses. All these factors are indicative of a favourable atmosphere for advertising on online classifieds. While in the earlier days,classified ads Australia came with a cost, most of today's classified websites are free of cost. Some do charge a fee for using premium services or displaying your advertisement on their front page, using their basic service and posting an ad doesn't cost money.

For an advertiser classifieds has a lot of potential in future. Let's take a look at future prospects aimed at the betterment of online classifieds:

Social Media Integration: Classified websites have realized the potential of integrating their websites with social media integration. It'd be wonderful to have an ad posted on the classified to be 'liked' or 'retweeted'. Social media is based on the concept of sharing and as people share, more people become aware about your product and the market for your product increases.

Smarter searches: People are often redirected to pages that least concerns them. Search criteria should be well defined and smart, making sure that the user is taken to pages that contain the product he's looking for. Someone searching for 'pet for sale' shouldn't be redirected to car ads! He'll never come to the website else.

Websites are working on smarter searches to ensure that their customers get relevant products.

3. Noise reversal: Classified websites have a lot of unwanted ads. They include poorly drafted ads that don't contain the relevant product description or are written in a poor form making them illegible. Such ads destroy the reputation of classified websites. Websites need to work on making their websites a cleaner platform for advertisers and sellers alike. Sellers will be pleased to buy from websites that are clean.

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